Testimonials

“Rick Florino’s inspiring dedication, creativity, reliability, adaptability, and unbelievable writing speed make him crucial to any campaign or project. It doesn’t matter when or how quickly something is needed, I can always count on him. He’s simply an incredible writer and a welcome addition to any team.”

“Rick is an extraordinary talent and an absolute pleasure to work with. I am consistently impressed by his quick turnaround time, the scope of his expertise, and unwavering professionalism. As a writing partner, Rick has enabled me to write the book I have always wanted to read but had not yet been written.”

“I’ve been working with Rick Florino on a daily basis since 2011, and I’m proud to say he’s an indispensable asset to Cash Money Records and its multitude of PR initiatives. A phenomenal and reliable writer whose enthusiasm, turnaround time, and talent are unparalleled, he consistently goes above and beyond 24 hours a day seven days a week.”

“Working with Rick Florino has always been an amazingly positive experience. He is a true professional in every sense. His turnaround time is fast, and his pieces are accurate and eloquent. He has a gift for dealing with talent and understanding how to portray them through his bio writing. His press releases are always written to include every last detail without being too wordy. He is my go-to writer for everything.”

“In the music industry we work on ever changing deadlines and it’s nice to have a reliable partner like Rick who not only work within our deadlines but delivers great writing every time. I have used Rick for press releases, bios and media training and his professionalism, responsiveness and quality of work is unmatched.”

“Rick is the best! I have worked with him for years, and he delivers bios, press releases, statements, letters, speeches, and more at a precise and rapid rate. He understands what is needed within a press campaign and handles the artist’s vision and voice with the utmost care.”

“Working with Rick Florino has been nothing short of spectacular. His rapid turnaround time while paying close attention to detail is eminent as he continues to separate himself from the rest.”

“Working with Rick is exactly what you would hope. He’s talented, everyone enjoys speaking with him, and he is insanely fast turning around quality bios. He is always at the top of my list.”

“There are those people that think they know how to write and then there is Rick Florino. He has a unique ability to craft an engaging narrative, while keeping the interviews interesting for clients. He also turns around quality work in record time. You’d be hard pressed to find a better person to handle any of your writing needs.”

“Rick Florino is one of the most fluid music writers in the business. His stuff flows beautifully…so readers can just go with it. Rick lives inside music–so his work intrinsically reflects his passion and knowledge. He is the genuine article, the real deal. This is all reflected in his writings. Did I not say he is also one of the nicest and coolest people around?”

“As a writer myself, I know exactly what I am looking for in bios or marketing content. I always and without fail, get what I need, what I want, and what I am looking for with Rick. The quality of his work is unmatched, his adherence to deadlines is beyond impeccable, and in fact, I often receive what I need early. The artists are always thrilled with his work and he usually nails it on the first draft, too. The whole experience is efficient, effective, and top-notch time and time again.”